Circular Behavior Toolkit – Let’s unleash the power of people
How can we reimagine our daily lives so that circular choices become natural, desirable, and seamlessly integrated into our planetary future?
Design has long been used to shape human behavior—sometimes steering us toward excessive consumption, artificial needs, and unsustainable habits. But what if we could harness the power of design to inspire behaviors that regenerate rather than deplete?
Our current consumption patterns are directly linked to environmental degradation, resource depletion, and planetary imbalances. To transition towards a more circular and regenerative future, we must rethink how we interact with the material world—making sustainable choices intuitive, accessible, and even irresistible.
The human factor holds immense potential to shift consumer culture from a linear, wasteful model to one that is restorative and circular. Design plays a pivotal role in making this shift possible. By applying behavioral design principles with good intention, we can create systemic change that aligns with planetary well-being.
“Behavioral science is key to driving circularity. It is about understanding frictions and designing solutions that minimize rebound effects and unintended consequences.”
Participant at one of ourCircular Behavior Toolkit workshops
The Circular Behavior Toolkit serves as an entry point into the intersection of circular economy and behavioral design. It is designed to help you integrate human-centered strategies into planetary design thinking, fostering behaviors that support circular systems at all levels.
Developed through an iterative, design-driven process, the toolkit has been continuously refined based on real-world testing and feedback. It provides practical methods to embed behavioral insights into circular solutions, ensuring that sustainable choices become an effortless part of everyday life.
By designing for circular behaviors, we can contribute to a planetary future where sustainability is not a challenge—but a natural and desirable way of living.
What the toolkit offers
- An introduction to circular behavior and how to apply behavioral design within a circular economy.
- A framework for developing a shared mindset, language, and understanding of circular behaviors.
- Tangible tools to initiate or advance your journey in designing for positive planetary impact.
- Concrete examples of how behavioral design can support circular strategies in business, design, and systemic transformation.
How to use the toolkit
Steps:
- Understand key behavioral principles for circularity.
- Identify friction points in sustainable decision-making.
- Apply behavioral insights to design circular interventions.
- Prototype and iterate for real-world application.
If you are interested in circular economy and behavior you might also find The Circular Behavior Initiative interesting.
